Rebrand | Juliann Riggs Photography

I am so excited to finally be able to share all about my rebrand and website!! This has been prayed over and dreamed about since the beginning. I chose Amanda, owner of Brand Epiphany, to help me make my brand come to life, and I can’t wait to share all the details!

Generally, the first step of any rebranding process is to do some soul searching for you and your business. You need to figure out exactly who you want to serve and how you can help them overcome their pain points!

Afterward, it became clear who my dream client was and how I could help them! Woo hoo!!

Brand Story

Born and raised in Mississippi, Southern hospitality runs through my veins! I’ll show up not only as your wedding photographer but as a loyal friend. I take great joy in capturing the connection and beauty of your wedding day; the process will feel as effortless and comfortable as your love for each other. I can’t wait to cheer you on as you begin your marriage journey!

Purpose Statement

To capture timeless, romantic, joyful images of your beautiful love for each other that you will cherish forever.

Rebrand Core Values

Generous

Friendly

Authentic

I Believe…

in serving my couple with a generous heart while also providing an amazing experience.

in showing up as more than a vendor, but a loyal friend.

in allowing you to show up as who God created you to be and making sure you look amazing at the same time.

that marriage is the greatest gift God has given us!!

in cheering on other couples starting their marriage journey!

Brand Voice

Brand voice is the personality of your brand! Each person talks differently; therefore, it is the same with brands! Each brand should have its unique voice that matches the dream clients it’s talking to. My brand voice is: romantic, generous, friendly, trustworthy, and excited.

Rebrand Visual Strategy

Juliann Riggs Photography’s brand is warm and friendly but also elegant and professional. Warm shades of blush and coral convey the feminism and romanticism of Juliann Riggs Photography’s brand, while shades of blue and green anchor it and reflect the calm and organized approach I bring to my work. The visuals for Juliann Riggs Photography blend the traditional and rustic elements of the Southern countryside with modern elements to keep things fresh. Lots of white space and careful application of the varied colored palette keep the design clean and put the focus on the beautiful images.

Behind the Logo

The Juliann Riggs Photography brand is warm and accessible but also high-end and professional. The primary logo features a smooth, flowing bespoke monogram framed by a traditional crest and magnolia branch. This speaks to the classic charm and elegance of the Juliann Riggs Photography brand while also implementing the state flower of Mississippi. This is paired with a customized sans-serif typeface to keep to logo light, airy, and modern.

I am in love with EVERY DETAIL!! It is exactly what I envisioned my business to have, and Amanda knocked it out of the park.

Look Through Juliann Riggs Photography’s Rebrand & Website Highlights:

Overall, I hope you see throughout my business just how much I love my job, the couples I serve, and the journey God has me on.

If you are searching for a wedding photographer to serve you with everything she has, feel free to contact me here!! I would love to talk about your best day ever and see if we would make a perfect fit. After all, you are with your photographer more than your future spouse on your wedding day!!

In the meantime, check out a few of my favorite blogs!

xoxo,

Juliann